How cloud enables banking transformation towards contextual finance

Companies adapting to the new normal brought on by the pandemic have been forced to undergo a digital shift toward contactless payments and a surge in online transactions. As a result, many are looking to Banking-as-a-Service (BaaS) to enable innovative financial and payments services that can be embedded into digital apps and products. Further, the deployment of BaaS enables a faster time to market for more personalised propositions.

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